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George Ezra’s genre is rock, although he’s a pop artist he falls under the rock genre. The conventions of the rock genre are normally a band playing the instruments in a confined room, with a cross cut to usually a relationship story. George Ezra does do this himself, in “blame it on me” George Ezra is singing but it is cross cutting to a following story. Which in an interactive music video you are able to switch between different outcomes of the story.  

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